Brand XRAI insights takes your brand leadership to a new level.
Brand XRAI is an AI-powered website content data intelligence platform, providing brand and communication leaders, planners and branding experts with fact-based strategic branding and communication actionable insights.
Insights that helps you drive the branding & communication agenda with confidence. Nothing beats the power to know and show.
Brand XRAI audits creates strategic actionable insights in:
M&A due diligence processes
Corporate transformation programs
Competitor brand intelligence
Brand portfolio management
Re-positioning projects
Strategic branding projects
Curious to know more?
Hey Corporate Brand Leader!
Are you about to implement a new brand identity and message platform on global websites?
Brand XRAI will give you insights about how the different markets or business areas are progressing.
Brand XRAI services
Strategic branding & communication insights
XRAI M&A due diligence
√ Acquisition target’s communicated brand strategy
√ Acquisition target’s communicated message strategy
√ Acquisition target’s communicated visual strategy
√ Secure value of acquired brand assets
√ Create time to approach the market with the new value proposition fast and clear
√ Create time to craft a well thought thru and compelling marketing story to customers, investors and press
√ Reduce the risk of customer confusion and insecurity about how the new ownership is going to affect the business relationship
√ Reduce the risk of having important competence leave the company due to a possible transition into another brand
Brand XRAI audits provides data-driven actionable insights helping corporate brand leaders to get ahead of the game in a M&A process:
Strategic branding & communication insights
XRAI sustainability message audit & report
√ Most frequently communicated sustainability messages
√ Sustainability message consistency
√ CSRD compliance message audit
Strategic branding & communication insights
XRAI point of departure audit & report
√ Current communicated verbal & visual brand identity
√ Current communicated customer value based messages & message themes
√ Current communicated brand architecture & naming strategy
Strategic branding & communication insights
XRAI competitor audit & report
√ Competitor communicated verbal & visual brand identity
√ Competitor communicated customer value based messages & message themes
√ Competitor communicated brand architecture & naming hierarchy
Strategic branding & communication insights
XRAI visual audit & report
√ Image consistency
√ Graphic consistency
√ Visual consistency gaps
SAID ABOUT BRAND XRAI
”Our internal branding dialogues have gone from opinion-driven to fact-driven. It saves us a lot of time and frustration.”
Trelleborg Group
Why Brand XRAI?
Strengthening the brand & communication leader role
View competitors through the eye of AI
The amount of data in a global corporation’s eco system of websites is impossible to analyze manually.
Brand XRAI helps you analyze branding and communication data with the help of AI. Brand XRAI helps you see beyond the obvious.
Identify inconsistency gaps
Secures branding and communication consistency - inconsistency erodes trust.
With Brand XRAI, branding and communication inconsistency is quickly revealed, providing strategic brand and communication management with easy accessible actionable insights. Enabling a more on-brand experience.
From opinion to facts
Anyone who has worked centrally in a strategic branding and communication role knows the challenge of opinion driven internal dialogues in brand boards, brand councils and other strategic forums.
Brand XRAI help you go from opinion driven to fact driven internal dialogues.
Managing enormous value
The aggregated value of all the content produced in a global organisation is enormous. Only the value of the hours put into production alone is worth thinking about.
Brand XRAI gives brand and communication executives the possibility to manage this equity in a responsible way. Taking global brand and communication management to a whole new level.
Want to know how Brand XRAI can strengthen your strategic brand & communication leadership role?
CAPACITY BEYOND BELIEF